Leveraging Service
to Win in
Industrial Markets

Catalysts for Growth &
Customer Value Creation

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Si2 acts as a catalyst for organisations across diverse industries, helping them develop winning service strategies that create customer value and drive sustainable change in both their business and their people.

Si2’s programmes and workshops empower service leaders, managers, sales and technical personnel from all over the world to deliver faster, simpler and with more focus.

Your Service Success Enablers

At Si2 we have all personally lived the Service Leaders Journey that moves from

‘Awareness to Action’.  

Use the Si2 Service Leaders Journey  map to explore and identify your key SUCCESS ENABLERS!

About Us

Who we are

Based on many years of managerial, consulting and technical expertise, our partners all passionately believe that services are the cornerstone of industrial businesses success.

We are leaders in our fields who speak the language of our clients, who act as catalysts for change and improvement.

Clients return to us as they feel we are a genuine partner in their business and operations journey.

IMPACT is our Business

We support Service Leaders worldwide in leveraging services to “Win in their industrial markets” as they design, develop, or deploy a sustainable service business.

Si2 offers clients a blended solution of sparring-coaching, consulting, research, networking, training and operations improvement, tailored to their specific needs at that moment in time.

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Meet our Customers

Si2 Programmes that Enable Success

Service Value Sales

This programme drives Service and Sales teams to collaborate and deliver service growth. It fosters a customer-focused approach for effective execution.

Service Value Sales

Transforms professionals from Feature to Value Selling! – From a customer ‘Push to a Pull’ mindset!, It can interweave with Service Portfolio Design and Service Assessment programmes
Find out more here

Service Business Assessments

Practical analysis that enables management to understand their 'AS-IS' state and so improve service processes and meet customer expectations.

Service Business Assessments

Si2 utilises a mix of proven tools such as, the Service Portfolio Check, Service Sanity Check, Installed Base Evaluation and Service Leaders Network events.
Find out more here

Service Portfolio Design

Working with cross functional teams to articulate the Service Portfolio, develop innovative propositions and ensure the service model can deliver exceptional value

Service Portfolio Design

A series of team activities including Market Research, Customer Segmentation, Design Thinking, Service Sales guide, Service Operations manual, Service Blue Print
Find out more here

Exceptional Customer Care

Typically long term engagements that develop and implement activities that will bring more value to customers as well as the solution provider

Exceptional Customer Care

Consists of Trusted Advisor workshops for compelling communication, problem solving excellence, dealing with conflict, as well as Team facilitation to drive a shift in mindset.
Find out more here

Service Business Growth

Series of facilitated workshops and research that develops strategies for growth and takes them through to excecution

Service Business Growth

It involves the creation of a Vivid Vision, Business Plan Development, Business Model Innovation, Transformation Project Management
Find out more here

Leadership Development

Developing high performance global service teams through building team work, alignment and values

Leadership Team Programmes

Si2 Leadership programmes include Sparring & Coaching, Leadership team coaching, as well as Management Education and Team Facilitation workshops
Find out more here

Parts as a Profit Engine

Maximising profit from the Install Base and increasing Loyalty through the product lifecycle by acheiving excellence in Parts, Upgrades, Modernisation and Logistics services

Parts as a Profit Engine

Depending on your goals, we use tools such as Install Base Analysis, Value Pricing, Parts Bundling, Process Improvement, Data Mining to identify barriers and implement solutions for your Service Operations
Find out more here

News & Insights

Si2 News

Service Leaders Network

Insights

5th February 2026 – German

Nick Frank 1 December 2025

Service Contracts: a strategic tool for revenue and margin growth. This is the topic for the next Service Leaders Network Summit which will take place on February 5th, 2026, at the Gebhardt Logistics Group in Sinsheim.

Read More »

Why Top Service Leaders Choose Coaching-Sparring

Nick Frank 19 December 2025

How Si2’s Intensive Sparring Programmes Help Service Directors Navigate Complexity, Build Confidence, and Deliver Sustainable Impact
Over the last 24 months, Si2 has seen a sharp rise in demand for what many Service Leaders loosely refer to as coaching—and just as often as sparring. While the terminology varies, the

Read More »
For more Insight articles

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Service in Industry

Deep Dive into the industrial service business.

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Service Innovation for value-driven opportunities:

Facilitated by Professor Mairi McIntyre from the University of Warwick, the workshop explored service innovation processes that help us understand what makes our customers successful.

In particular, the Customer Value Iceberg principle goes beyond the typical Total Cost of Ownership view of the equipment world and explores how that equipment impacts the success of the business. It forces us to consider not only direct costs associated with usage of the equipment such but also indirect costs such as working capital and risks.

As an example, we looked at how MAN Truck UK used this method to develop services that went beyond the prevailing repairs, parts and maintenance to methods (through telematics and clever analytics) to monitor and improve the performance and  fuel consumption of their trucks. This approach helped grow their business by an order of magnitude over a number of years.

Mining Service Management Data to improve performance

We then took a deep dive into how Endress + Hauser have developed applications that can mine Service Management data to improve service performance:  

Thomas Fricke (Service Manager) and Enrico De Stasio (Head of Corporate Quality & Lean) facilitated a 3 hour discussion on their journey from idea to a real working application integrated into their Service processes. These were the key learning points that emerged:

Leadership

In 2018 the Senior leadership concluded that to stay competitive they needed to do far more to consolidate their global service data into a “data lake’ that could be used to improve their own service processes and bring more value to customers. As a company they had already seen the value of organising data as over the past 20 years for every new system they already had a “digital twin” which held electronically all the data for that system in an organised fashion. Initially, it was basic Bill of Material data, but has since grown in sophistication. So a good start but they needed to go further, and the leadership team committed resources to do this.

  • The first try: The project initially focused on collecting and organising data from its global service operations into a data lake.  This first phase required the development of infrastructure, processes and applications that could analyse service report data and turn it into actionable intelligence. The initial goal was to make internal processes more efficient, and so improve the customer experience. E+H looked for patterns in the reports of service engineers that could:
    • Be used to improve the performance of Service through processes and individuals
    • Be used by other groups such as engineering to improve and enhance product quality.
  • Outcome: Eventhough progress was made in many areas, nevertheless, even using advanced statistical methods, they could not extract or deliver the value they had hoped   for from the data. They needed to look at something different.
  • Leveraging AI technologies: The Endress+Hauser team knew they needed to look for patterns in large data sets. They had the knowledge that self-learning technologies that are frequently termed as AI, could potentially help solve this problem. They teamed up with a local university and created a project to develop a ‘Proof of Concept’. This helped the project gain traction as the potential of the application they had created started to emerge. It was not an easy journey and required “courage to trust the outcomes, see them fail and then learn from the process”. However after about 18 months they were able to integrate the application into their normal working processes where every day they scan the service reports from around the world in different languages to identify common patterns in product problems, or anomalies in the local service team activities. This information is fed back to the appropriate service teams for action. The application also acts as a central hub where anyone in the organisation can access and interrogate service report data to improve performance and develop new value propositions.
  • Improvement:  The project does not stop there. It is now embedded in the service operations and used as a basic tool for continuous improvement. In effect, this has shifted the whole organization to be more aware of the value of their data.

Utilizing AI in B2B services

Regarding AI, our task was to uncover some of the myths and benefits for service businesses and the first task was to agree on what we really mean by AI among the participants. It took time, but we discovered that there are really two interpretations which makes the term rather confusing. The first is a generic term used by visionaries and AI professionals to describe a world of intelligent machines and applications. Important at a social & macroeconomic level, but perhaps not so useful for business operations -at least at a practical level. The second is an umbrella term for a group of technologies that are good at finding patterns in large data sets (machine learning, neural networks, big data, computer vision), that can interface with human beings (Natural Language Processing) and that mimic human intelligence through being based on self-learning algorithms. Understanding this second definition and how these technologies can be used to overcome real business challenges is where the immediate value of AI sits for today’s businesses. It was also clear that the implication of integrating these technologies into business processes will require leaders to look at the change management challenges for their teams and customers.

To understand options for moving ahead at a practical level we first looked briefly at Husky through an interview with CIO Jean-Christophe Wiltz to CIOnet where we learned that i) real business needs should tailored drive technology implementation, and ii) that before getting to AI technologies, there is a need to build the appropriate infrastructure in terms of database and data collection, and, most importantly, the need to be prepared to continually adapt this infrastructure as the business needs change.